Your Career Opportunity at Purabi Dairy Awaits
A fantastic career opportunity has opened up at the West Assam Milk Producers’ Co-operative Union Ltd (WAMUL), popularly known as Purabi Dairy. They have released the official notification for the Purabi Dairy Executive / Assistant Recruitment 2025 on behalf of North East Dairy & Foods Limited (NEDFL). This recruitment drive aims to fill 25 positions, including various Managerial and Assistant roles, on a contract basis for an initial period of two years. If you are a dynamic and motivated individual looking for a promising career in the dairy and FMCG sector in Assam, this is your chance. The online application process begins on 11th October 2025 and will conclude on 31st October 2025. Read this detailed guide to understand everything about the vacancies, salary, eligibility, and how to apply.
Key Highlights of the Purabi Dairy Recruitment 2025
- Post Names: Sr. Manager, Manager, Deputy Manager, Assistant Manager, Assistant (Sales & Distribution, Marketing & Branding)
- Total Vacancies: 25
- Salary/Pay Scale: CTC ranging from ₹4.55 Lakhs to ₹11.14 Lakhs per annum
- Job Location: Anywhere within Assam
- Application Start Date: 11th October 2025
- Application Last Date: 31st October 2025
This recruitment is being conducted by WAMUL, a leading dairy cooperative in Assam, for NEDFL, a joint venture between the National Dairy Development Board and the Government of Assam. This is a significant opportunity for candidates to join a growing organization that plays a vital role in the region’s dairy sector.
Purabi Dairy Vacancy Breakdown 2025
Here is a clear breakdown of the available positions in this recruitment drive.
| Post Name | Number of Vacancies |
|---|---|
| Sr. Manager/ Manager (Organic & Agri Business) | 01 |
| Manager/ Deputy Manager-Marketing & Sales (Ambient) | 02 |
| Manager/Deputy Manager-Marketing & Sales (Frozen) | 02 |
| Deputy Manager/Assistant Manager-Marketing & Sales (Fresh) | 03 |
| Assistant-Sales & Distribution (Fresh/Ambient/Frozen) | 16 |
| Assistant – Marketing & Branding | 01 |
| Total | 25 |
Eligibility Criteria for Purabi Dairy Jobs
Before applying, it’s crucial to ensure you meet all the eligibility requirements for your desired post. The criteria regarding educational qualification, experience, and age limit are detailed below.
Educational Qualification & Experience
- Sr. Manager/ Manager (Organic & Agri Business): Full-time B.Sc (Agriculture)/ M.Sc (Agriculture)/ MBA (Agri-Business) with 10 years of experience for Sr. Manager and 7 years for Manager.
- Manager/ Deputy Manager (Marketing & Sales – Ambient): Full-time Post-graduate degree/diploma in Marketing. Requires 7 years of experience for Manager and 5 years for Deputy Manager in the FMCG/Retail sector.
- Manager/ Deputy Manager (Marketing & Sales – Frozen): Full-time Post-graduate degree/diploma in Marketing. Requires 7 years of experience for Manager and 5 years for Deputy Manager, with at least 2 years in the frozen business/ice cream sector.
- Deputy Manager/ Assistant Manager (Marketing & Sales – Fresh): Full-time Post-graduate degree/diploma in Marketing. Requires 5 years of experience for Deputy Manager and 3 years for Assistant Manager in the FMCG/Retail sector, including 1 year of team handling.
- Assistant (Sales & Distribution): Full-time Graduate in any discipline with a minimum of one year of working experience in Sales & Distribution in the FMCG/Retail sector.
- Assistant (Marketing & Branding): Full-time Graduate in any discipline with a minimum of one year of experience in Marketing or Branding. Freshers with strong knowledge of branding and digital marketing may also apply.
Age Limit (as on 01/01/2025)
- Sr. Manager/ Manager (Organic & Agri Business): Not above 38 years.
- Manager/ Deputy Manager (Marketing & Sales – Ambient/Frozen): Between 35 and 40 years.
- Deputy Manager/ Assistant Manager (Marketing & Sales – Fresh): Not above 35 years.
- Assistant (Sales & Distribution / Marketing & Branding): Not above 30 years.
- Note: Relaxation in the upper age limit may be considered for outstanding candidates as per the organization’s rules.
Salary and Benefits: A Detailed Look
The salary package offered in the Purabi Dairy Executive / Assistant Recruitment 2025 is quite attractive and competitive. The remuneration is provided as CTC (Cost to Company), which means it includes your basic pay along with various allowances and contributions. For instance, the highest package goes up to ₹11.14 lakhs per annum for the Sr. Manager position.
A CTC package typically includes your take-home salary and other benefits. While the notification doesn’t break it down, a package like this in the cooperative sector often includes components like Dearness Allowance (DA), which is revised periodically to offset inflation, and House Rent Allowance (HRA) to help with accommodation costs. Other benefits could include contributions towards your Provident Fund (PF) for your retirement savings and other perks as per NEDFL’s policy. This comprehensive package ensures not just a good monthly income but also long-term financial security, making it a highly rewarding career choice.
Selection Process Explained
The selection process for these roles is designed to identify the most suitable candidates. It will consist of multiple stages:
Stage 1: Shortlisting & Document Verification
Initially, all applications will be reviewed, and candidates who meet the eligibility criteria will be shortlisted. These shortlisted candidates will be called for a Document Verification round. It is mandatory to bring all original documents at this stage.
Stage 2: Written Test
After successful document verification, eligible candidates will have to appear for a Written Test. The details of the test pattern and syllabus will be communicated to the shortlisted candidates.
Stage 3: Personal Interview
Candidates who clear the written test will be called for the final stage, which is a Personal Interview. This round will assess your communication skills, domain knowledge, and overall suitability for the role. A preliminary online interview might also be conducted as part of the shortlisting process.
How to Apply Online: Step-by-Step Guide
The application process is completely online to make it convenient for applicants. Follow these simple steps to submit your application successfully.
Documents to Keep Ready:
- Scanned copy of your passport-sized photograph.
- Scanned copy of your signature.
- Educational certificates and mark sheets.
- Experience certificates.
- Valid Email ID and Mobile Number.
Application Steps:
- Visit the official recruitment portal by clicking the “Apply Online” link provided below.
- On the homepage, find the link for the “Recruitment for various positions on behalf of NEDFL”.
- Read the detailed advertisement carefully to ensure you are eligible.
- Click on the “Apply Now” button for the post you wish to apply for.
- Fill in the application form with all the required details accurately.
- Upload the scanned copies of your photograph, signature, and other required documents.
- Review your application form carefully before final submission.
- Submit the form and take a printout for your future reference.
Important Dates for Your Calendar
| Event | Date |
|---|---|
| Online Application Starts | 11th October 2025 |
| Last Date to Apply Online | 31st October 2025 |
| Exam/Interview Date | To be announced later |
Application Fees
The official notification for the Purabi Dairy Executive / Assistant Recruitment 2025 has not specified any application fee. Candidates are advised to read the notification carefully on the official website for any updates.
Essential Links
| To Get Details About | Click Here |
|---|---|
| Official Notification | Download PDF |
| Online Application Link | Apply Online |
| Official Website Link | Visit Website |
| Whatsapp Channel for Government Jobs | Join Now |
| Telegram Channel for Government Jobs | Join Now |
| Assam Government Jobs Telegram | Join Now |
| Follow us on Our Indian App Arattai | Follow Us |
This is a brilliant opportunity to build a career with a reputable organization in Assam. Ensure you complete your application before the deadline. We wish you the very best in your application process!